William Chaucer s Wife Of Bath s Tale - 1523 Words

In medieval literature, the knight is held to the highest esteem among all members of the king’s court. The knight is bound to a shared code that dictates how one should act in any possible situation that may arise. While embarking on their epic journeys, knights are often put through trials that test the strength they have to uphold the Knightly Code. In Geoffrey Chaucer’s Wife of Bath’s Tale, the nameless knight disregards his duty to the Knightly Code in several instances throughout the tale. The knight in question is brought into Arthur’s court labeled with charges of rape. Posed a question by the queen the knight was tasked with supplying her the correct answer in order to save his life. The way the knight carries out his task and how he handles the situations that arise after his life is secure are reasons to question his moral character and his true loyalty to his knighthood. The knights’ actions throughout the tale are deplorable, but to und erstand how the tale progresses you have to understand the woman who is telling the tale. The Wife of Bath, a woman of age and experience, is the narrator of this story. Described as, †ruddy, bold and fair†, the wife of bath was not a stranger to the idea of marriage. Having been married five times the Wife of Bath was described in a way that made it sound as if getting married was her profession. In her precursor to the tale, she described each of her husbands and the marriage that accompanied each one in great detail. TheShow MoreRelatedGender Stereotypes : Macbeth And The Wife Of Bath1515 Words   |  7 Pagesfemale, some authors such as William Shakespeare and Geoffrey Chaucer challenged this by describing the female characters as strong and ambitious characters. Not only challenging the sexual stereotypes that existed in both time periods, Geoffrey Chaucer and William Shakespeare also enabled the female characters both in Macbeth and The Wife of Bath exploit their sexuality to obtain the balance of power. Female characters in Macbeth and The Wife of Bath challenged the traits of stereotypicalRead MoreWilliam Shakespeare s Othello And The Canterbury Tales Essay1369 Words   |  6 PagesIn William Shakespeare’s novel, â€Å"Othello† and in Geoffrey Chaucer’s novel, The Canterbury Tales, include women throughout both novels. The novel, Othello is written in 1603 and The Canterbury Tales is written in the 1400’s, during the late Middle Ages. Women during the Late Middle Ages and the early Modern Period were portrayed differently then how women are portrayed today. Typically, during this time period of 1400-1600’s, women roles during this time was weak. Women were only allowed to listenRead MoreThe Fight For Gender Equality Essay1357 Words   |  6 Pageswomen within Chaucer and Shakespeare s literary work while keeping the historical, Middle Ages and Renaissance, time periods in mind. More Specifically, â€Å"The Wife of Bath’s P rologue,† by Chaucer and â€Å"As You Like It,† by William Shakespeare will be examined. In doing so, the essay will uncover, not only the role of women within the poems, but the feminist aspects Chaucer and Shakespeare contain within both of their poems, and the progressive views certain characters had within â€Å"The Wife of Bath’s PrologueRead MoreGeoffrey Chaucer s Impact On Literature1231 Words   |  5 PagesGeoffrey Chaucer’s Impact on Literature: English poet Geoffrey Chaucer is acclaimed to be one of the best and most influential poets in history. Geoffrey Chaucer wrote several famous literary works in what is called middle English. Geoffrey Chaucer was born in 1340 in London, England. Over the course of Chaucer’s life, he entered and exited several different social classes. He began to write his most known pieces when he became a public servant to Countess Elizabeth of Ulster in 1357. He diedRead MoreEssay about Chaucers Wife of Bath2474 Words   |  10 PagesChaucers Wife of Bath Before beginning any discussion on Chaucer’s Wife of Bath, one must first recognize that, as critic Elaine Treharne writes, â€Å"Critical response to the Wife of Bath has been as diverse as it has been emotive† (2). Some critics love the Wife of Bath and her controversial prologue, proclaiming that she is a woman of strength and powerful words; others hate her and cover the eyes of younger girls, determined that Wife of Bath is instead a role model of what women should notRead More Contradictions in Chaucers The Canterbury Tales Essay3897 Words   |  16 PagesContradictions in Chaucers The Canterbury Tales There is no question that contradictory values make up a major component of The Canterbury Tales. Fate vs. Fortuna, knowledge vs. experience and love vs. hate all embody Chaucers famous work. These contrasting themes are an integral part of the complexity and sophistication of the book, as they provide for an ironic dichotomy to the creative plot development and undermine the superficial assumptions that might be made. The combination of completelyRead More The Controversial Margery Kempe Essay4134 Words   |  17 Pagesgrace. Others had a religious perspective, immersing themselves in Gods work on earth. One such woman was Margery Kempe, a fifteenth-century visionary who was widely criticized as being a heretic and worshipper of Satan. Kempe set aside her roles as wife and mother to pursue what she felt was her true calling: preaching Gods Word. Labeled a religious mystic by some, Margery was a highly controversial figure in late medieval England. Not only was her public behavior d eemed ridiculous and motivatedRead MoreA Picatrix Miscellany52019 Words   |  209 PagesTrithemius in Book 2 of his notorious Steganographia (1500) and in his Antipalus Maleficiorum (c. 1500). One copy (British Library, Sloane manuscript 3679) passed down from Simon Forman (d. 1611) to Richard Napier (d. 1634) to Elias Ashmole (d. 1692) to William Lilly (d. 1681). E.M. Butler wrongly associates it with Gio. Peccatrix, (no doubt a pseudonym) who edited an Italian version of the Key of Solomon (British Library, Sloane manuscript 1307). Misled by some comments by Mathers and others, Dr. Butler

Teen Alcohol Problems Of Teens - 814 Words

TEEN ALCOHOL PROBLEMS. The problem of alcohol to teens is serious because it can harm your body. Rates of teen that drink alcohol A national study, 13.8% of eighth-graders reported having at least one drink in the past 30 days, and 11.5% had been drunk at least once in the past year.Twelve- to fourteen-year-old binge drinkers consume 91% of the alcohol drunk by their age group. Ninety-four percent of the alcohol drunk by all 15- to 17-year-olds and 96% of the alcohol drunk by all 18- to 20-year-olds is consumed through binge drinking. Alcohol problems If a child drinks alcohol will have problems in study habits and developing the necessary skills for a successful transition to adulthood and may even damage your memory and having nightmares,pancreas cancer, heart problems and it can be so severe that it can kill.Those are the horrible symptoms and problems that teens can have if they drink alcohol and if they don t take it serious those things can happened to them. Deaths because the alcohol There are being 2.5 million annually death and the causes of this is because alcohol and each year in the United States from 2006 – 2010, shortening the lives of those who died by an average of 30 years. How prevent alcohol problems 1)Follow the Family Rules About Alcohol and Drugs: As you grow up and want to assume more control over your life, having the trust and respect of your parents is very important 2)If someone is pressuring you to do something that s not right for you,Show MoreRelatedAlcohol Abuse Is A Problem Striking The People Of America910 Words   |  4 PagesAlcohol abuse is a problem striking the people of America. There are more than twelve million alcoholics in America, and the numbers only continue to increase. All Americans spend a total of about one hundred ninety-seven million dollars on alcohol in one day! It has gotten so bad that now even adolescents as young as thirteen begin to drink. Disconcertingly, every thirty minutes a person dies from an alcohol related incident. Alcohol has become the number one drug problem in all of America. In factRead MoreTeen Drinking And Driving921 Words   |  4 PagesSamantha Tangen Ms. Jackson Period 4 *date* Teen drinking and driving Drinking and driving is one of the biggest social issues for teens across the United States. Getting behind the wheel of a vehicle after consuming alcohol is a very dangerous thing no matter what age you are. However, teens do not think about the consequences of drinking and driving until it is already too late. Many things contribute to this growing problem of teen drinking and driving. First, there is a lack of education aboutRead MoreLowering The Alcohol Drinking Age1602 Words   |  7 Pages Lowering The Alcohol Drinking Age Now a day’s teens that are under the age of twenty-one are out in trouble and drinking. They know that they are not old enough to drink and that is what makes them want to drink even more. Teens drink when they are not suppose to, but they know that when they drink, they must stay out of trouble. Lowering the alcohol drinking age will keep a bunch of teens out of trouble. If teens can stay safe while drinking then they should allow eighteen year olds to drinkRead MoreEssay on The Effects Alcohol Has On Teens1431 Words   |  6 Pagespercent of teens drink alcohol because they think it is fun; however the problems it may bring are not so fun (Hyde 22). There over six times more teen deaths per year from alcohol than any other drug (O’Malley 30). Alcohol affects the body of teens as well as all of the developmental processes. A major issue of teens drinking is that it increases the chance of becoming an alcoholic in the future; which leads to lowered self-control, impa ired judgment, and lowered inhibition (Heath 12). Alcohol can completelyRead MoreTeenage Alcohol Abuse1465 Words   |  6 PagesAlcohol Abuse in Teenagers Underage alcohol abuse is a growing problem in the lives of teenagers today. Almost 80% of high school students have tried alcohol (Dowshen). To effectively combat this growing epidemic, teens need to understand the effects of consuming alcohol, and adults need to recognize the problem and effectively prevent alcohol abuse. Though many teenagers do not realize it, alcohol can significantly affect a teen’s life, including short-term impacts on the teen’s popularity andRead MoreLargest Number of Consumers of Alcohol in the United States are Teenages556 Words   |  3 Pages Alcohol is the most universally used and abused drug in the United States. An issue that continues to rise in today’s public health is alcohol use. Consuming alcohol in excessive amounts is not only a problem in the United States but worldwide as well. The largest number of consumers is teenagers. During this period of development, teens are faced with a multitude of pressures whether itâ⠂¬â„¢s trying to maintain good grades in school or perform well in sports. Teens may also be influenced by variousRead MoreDont lower the drinking Age1229 Words   |  5 Pagesthe problems that would arise, many people are beginning to feel that the drinking age should be lowered from twenty-one to eighteen. Studies have been made; however, no hard evidence suggesting lowering the minimum drinking age would help have surfaced. Although there are countless studies of how alcohol has many harmful effects on teenagers, there is a great deal of negative criticism about what if the drinking age is lowered. Some would say the morally right decision is to not allow teens theRead MoreTeenage Alcoholism1078 Words   |  5 Pagesstatistics on alcoholism and alcohol abuse statistics, even though alcohol has been used in a number of diverse ways. a. Throughout history these ways can be called useful, however, known thousands of years ago that abusive and excessive drinking led to negative outcomes and adverse alcohol side effects. b. The symptoms associated with this are mostly societal and personal problems. 2. Research studies have shown that teenage alcoholism is correlated to the age at which teens start drinking and toRead MoreThe Problem Of Teen Drinking1450 Words   |  6 Pagesdangerous issue facing society today is the problem of teen drinking and driving. Currently an approximate of 10,076 people die in drunk driving crashes per year. If positive progress to ceasing this act does not happen, teens will continue to drink and drive putting everybody on the road at risk. Teens who drink and drive put everyone on the road at risk, causing serious crashes that could be preventable. Background of the Problem A major factor contributing to alcohol-related car accidents is binge drinkingRead MoreThe Drinking Age Should Be Lowered1599 Words   |  7 Pagesas opposed to where it is now, at twenty one. Some argue that at age eighteen, a person is legally an adult and able to go to war, vote, and partake in other adult activities. If they are an adult at this age, why are they unable to legally drink alcohol? There are numerous reasons why drinking is unsafe for those under twenty one. The drinking age is set at age twenty one for a reason, and should stay that way. Some states have experimented with the drinking age in the past, but unsuccessfully. Between

Internship Progress Reports Raza Telecommunication

Question: Make a report of internship which i did with the company hot telecom which deals with international calling cards. this company is a part of Raza communications (raza.com)which makes international calling cards. i started working for this organization from 10/26/2015 to till date... Report should be made on this topics For your final report you are to write a report that address the following: What was learned at the internship site? How will you use what you have learned in your career; current and future? What from your classroom instruction was also found at the internship site? What do you wish you had learned at the university that you experienced at the internship site? What advice you would offer to someone who is just beginning his or her internship? Answer: Abstract Through the help of my internship at Raza telecommunication, I have improved as well as developed my skills and experiences. Moreover, I also intended to learn how inventory and cash control management can be operated within an organization. In relation to this, I can also mention that through emphasizing towards this particular internship, I have understood how organizations are organizations are operate their scheduling and inventory management system. In this regard, I can mention that after completing my internship, I have understood the process of strategic planning for sales by working in this area of sales strategic planning. During my internship, I have provided support to the sales and the manager as well to improve the organizations operational process. In this context, I have improved my communication skills by interacting with the sales team members as well as the manager. Moreover, I have learned that analyzing and researching customers profile and maintain public relati ons will help me in future to ensure the success in terms of my career. Introduction Internship Objectives In order to brief the objectives of my internship, I can mention that through the help of internship I was intended to develop my sets of skills and efficiencies of operational process. In this regard, I can mention that as I was aware about the fact that through concentrating towards internship, individuals may enhance or improve their professionalism, knowledge and ability of learning. At the same time, through the help of this internship, I also intended to learn how inventory and cash control management can be operated within an organization. In relation to this, I can also mention that through emphasizing towards this particular internship, I have understood how organizations are organizations are operate their scheduling and inventory management system. Moreover, I also have gathered an idea and realistic experience about how employee relations are maintained within an organization. In this context, I can mention that I have done my internship with Rara communication, where I have been appointed as a sales support representative on a part-time basis. My Expectations In order to highlight my expectations regarding this internship, I can mention that my prime intention was to learn and get an idea about the realistic organization, where several activities usually performed with an aim of enhancing the performance of the organization. Moreover, through the help of this internship, I wanted to learn how telecommunication organizations usually deal with their clients regarding international calling cards. Additionally, I also wanted to learn and gather experience how organizations usually conduct their business operations during the modern era. In addition, it can be also stated that I also wanted gather experience how organizations usually execute their predetermine plan during the implementation of business operations for archiving desired goal. Background of the Organization Raza communication was founded in 1995 and the head quarter of the organization is situated in Chicago, Illinois. The company is mainly engaged in the production and online distribution of international prepaid calling cards to the wholesale distributors in North America and retail outlets in different places of America. The company is popular for providing a clear, reliable network at the affordable calling plans, which is also the goal of the Raza communications (Raza Communications 2015). The best feature of their calling plan is unparalleled rates to all over the places through the companys global network. The global customers are highly satisfied with their live operating services at 24/7. Culture, Identity and Image of the Organization Culture. The culture of the Raza communications provides user-friendly interface with easy plans shared by the members of the organization (Raza Communications 2015). It is completely based on their organizational goal and the global image of the company. Goals. Planning international prepaid calling cards and an uninterrupted global network services Providing reliable and affordable calls at the most competitive service assurance Ensuring the consumers expectations by setting retail and wholesale distribution services in all places of America Image. The image of the company is completely based on customer services provided by the company. The communication provider provides international calling plans and it presents a competitive image for the companys global audiences. Current Market Situation and Product Range Current Market Situation. Raza Communication is placed in global communication market. The target group demands high communication network services in terms of quality at competitive rates as well as improved sales operational activities and maintain sustainability in the communication business. Product Service. Raza communication expertise in providing the following product services: International prepaid cards and network facilities Community building through communication services and social integration Helping retail operations and distribution services by producing prepaid calling cards and online distribution facilities at reasonable rate Raza Agent program on line distribution system, taking care of customers complete communications Providing best web portal services and giving aggressive commissions to retailers (Source: Raza Communications 2015) SWOT Analysis of the Organization In order to identify the current position of the Raza telecommunication within the operating marketplace, it is essential to identify the strength, weakness and opportunities and threats (SWOT) of the organization. The following table will highlight for better understanding. Strength Best call quality service International calls at most affordable rates (Raza Communications 2015) Expert retail service with 24/7 assistance Weakness Small number of retail outlets apart from North America Less effective cost control service and recordings maintained by the employees Opportunities Threats Huge potential by improved internal operational services Have potential inventory management system Many telecom and wireless organizations provide same service and targeting same audiences Table: 1 SWOT Analysis Competitive Situation Analysis There are many telecom organizations available in the market such as Verizon, ATT Inc, T-Mobile US, US Cellular, Sprint Corporation. These are the key wireless communication providers and main competitions of Raza Communications. The company has maintained a potential position in the USA telecom market. The company has captured approximately 38% market share compare to other wireless network service providers in the market (Raza Communications 2015). These competitors are all similar offers, services and objectives but Raza communication is unique at their retail operations and network distribution services ensuring the best quality features. Organizational Structure The head office of Raza Communication is located at Chicago. The HQ controls the regional service centers. The sales service managers are responsible for undertaking service representatives operations. It includes scheduling, ordering supplies, management of inventory services and many others. Those service representatives are directly communicated with the target customers and maintain future employee relations. Diagram: Organizational structure of Raza Communications (Source: Raza Communication 2015) Tasks, Projects and Activities Daily Tasks and Activities During my internship with Raza communication, my initial responsibility is to provide support to the manager and sales for improving the operational process of the organization. In this context, prime task is to pay attention towards the inventory and cash control system of the organization. Apart from this, I also have done several activities within the organization, which has helped me to gather wide range experience and learn ample amount of concepts regarding the regular basis functions of Raza telecommunication. My daily task and activities are depicted below for better understanding: Searching and gathering contacts of potential customers from database Contact existing customers for solving their issues and queries Organizing and editing regular schedule and document Replying to the existing clients through mail and mailers Keep record of the sales team performance Keep record of the daily basis expenses of the sales team members Marketing and Communication. During the internship, I have realized that marketing and communication is one of the most essential aspects for a telecommunication based organization during the implementation or execution of business operations. In this regard, I have prepared few marketing plan (promotional offer) based on the requirement of the target market. In this regard, I have used websites, blogs and social networking sites for promoting the sales offer in more effective manner. Moreover, I have also communicated with the clients for meeting the needs and expectations of the existing customers. Based on these tasks and activities, I have realized that marketing communication is highly essential aspects for telecommunication based organization (Spotts and Weinberger 2010). Analyzing and Researching. Moreover, during my internship when I have deal with the issues and queries of the customers, at that point of time, I realized that customers have higher expectations from the organizational end. In this regard, with an aim of meeting those expectations I have analyze and research on the profile of the consumers and based on their financial capability, I have suggested solutions for the customers. In this regard, I can mention that I have learned about the importance of analyzing and research on the customers profile from my classroom instruction, but during the internship I realized how it is important and how it plays an imperative role during the implementation of business operations (Liu 2012). Public Relations. At the same time, I also have been responsible for maintain the public relations of the organization. In this regard, I can state that as I wanted learn about public relations since, when I have taken admission in my university. However, during the conduction my internship I have actually experienced how import is maintaining public relations within an organization. In this context, I can mention that with an intention of fulfilling my job role, I have met with the customers, relied on their mail and also conducted meeting for ensuring public relations. Simultaneously, I also have send mailer and mail to the customers regarding any declaration and others essential aspects (Meng 2013). Accounting and Finance. During the internship with an aim of fulfilling cash control requirements, I have paid higher attention towards accounting and finance associated aspects of the organization. In this regard, more specifically I can mention that through preparing budget, I have ensured cash control associated aspects of the Raza communication. At the same time, I can state that during the preparation of budget, I have concentrated on the certain factors those are depicted below for better understanding: Accommodation cost Rental costs and electricity with maintenance charges Travel and transportation expenses of the sales team members Hospitality cost for guest and breakfast and snacks cost Conclusion Internship Experience Summary During the internship, I have improved as well as developed my skills and experiences. In this regard, I can mention that I have understood the process of strategic planning for sales by working in this area of sales strategic planning. Most importantly, I have gathered knowledge regarding what is required for planning a successful sales strategy. While working in this field, I have provided support to the sales and the manager as well to improve the organizations operational process. This phase of working has mainly helped me for developing and improving my communication skills by interacting with the sales team members as well as the manager. I have maintained public relation by providing support to the sales team and the managers by improving the operational process of my organization. Moreover, I have also provided support to the existing customer to fulfill their needs, so that my organization may accrue greater success. Through analyzing and researching consumers profile, I have improved my research, analyzing and observing skills. I had also understood how Raza communication has applied its sales strategies to support the sales team. Through focusing towards accounting and finance, I have understood how cost and cash control is importance for an organization for implementation of business operations. Recommendations Though I successfully completed my classroom course in MBA with specialization of management information system, my communication skills had yet not been developed. Once I entered in internship course, I realized that my working experiences as a supporting sales team on part time basis in the Raza communications has helped me to developed my interpersonal skills and communications more emphatically. Also, I expected to develop my leadership qualities initially while dealing classroom interactions and theoretical knowledge development skills which I leant at my internship. Therefore, I recommended the following aspects for future intern candidates, which are as follows: To emphasized more on communication development and team management skill Preference should be given to improve internal management skill development with the better understanding operational processes to provide best customer service in the service industry like Raza Communication. To give more importance in developing individual leadership qualities and features of team player while dealing in service industry. Reflection In order to highlight my viewpoint I can stated that I have become aware of the process of planning and organizing sales strategy. Moreover, through working in the telecommunication field, I have gained more knowledge regarding the gaining more knowledge regarding viral communication and marketing. At the same time, I also have gathered experience of handling public relations for the Raza telecommunication, which has encouraged in a positive manner. In addition, I also have learned how to maintain cash control system, which will help me in future in case of my professional career. References Liu, J. (2012). Process and Application of Supply Chain Management on Telecom Operator Industry.AMR, 630, pp.451-457. Meng, J. (2013). Learning by leading: Integrating leadership in public relations education for an enhanced value.Public Relations Review, 39(5), pp.609-611. Raza Communication. (2015). About us. Retrieved from https://raza.com/whyraza#tabs-3 Spotts, H. and Weinberger, M. (2010). Marketplace footprints: connecting marketing communication and corporate brands.European Journal of Marketing, 44(5), pp.591-609.

What is a Titration free essay sample

According to Arrhenius, an acid is a substance that produces hydrogen ion (H+) or hydronium ions in water. While, a base is a substance that produces hydroxide ions OH(-) in water.Another scientist â€Å"BRONSTED LOWRY† gave his definition of an acid as â€Å"a substance that acts like proton donor and a base is a substance that acts like a proton acceptor.†Lewis promulgated his acid-base theory as â€Å"acid acts as an electron pair acceptors and a base acts an electron pair donor. These are the various acceptable definition of an acid and a base.A titration is a technique where a solution of known concentration is used to determine the concentration of an unknown solution. Typically, the titrant (the known solution concentration) is added from a burette to a known quantity of the analyte (the unknown solution) until the reaction is complete. By knowing the volume of the known solution that was added allows the determination of the concentration of the unknown to be calculated. We will write a custom essay sample on What is a Titration? or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In the case of this lab report, equivalent point is considered rather color change.An equivalence point is when the moles of a standard solution (titrant) equal the moles of a solution of unknown concentration(analyte). The solution that the concentration is known is called a standard solution. The main product of the reaction between an acid and a base is water, these could be understood by looking at the ionic equation.An ionic equation is a chemical equation where the electrolytes in aqueous are expressed in its dissociated form. Since acid(HCl) and base(NaOH) are electrolytes, the dissolve in water to produce ions.Titration is very important in the medical field because it is use to ensure that patients are given the right concentration of anesthetics before performing major surgeries, it is also used to measure the blood glucose level for those with diabetics. It is also used in food industry to determine saturated fatty acids and unsaturated fatty acids. Titration is also essential in automobile industry in measuring the pH of biodiesel.

How Would You Enhance the Community free essay sample

â€Å"Miss. Devin, watch this! Miss. Devin! Miss. Devin, watch!† â€Å"Yes Tegean, I’m watching,† I say as I turn to watch the little, two-foot-nothing girl in the black cheetah leotard attempt, once again, a forward somersault. And, once again, I watch her splat flat on her back on to the floor mat. I have been doing gymnastics for twelve years. After going through every class in the system, the thought of coaching my own classes sounded easy. I’ve worked with children before, but that didn’t prepare me for being plopped in the middle of eight girls eager to learn gymnastics. On my first day, when I saw the chaos, my head spun. While watching the girls dive head first into the floor drained the color out of my face, it was a blast for them. I was thrown in, but I was prepared. Gymnastics is about discipline and focus, and I was going to instill those traits in these athletes like they had been instilled in me. We will write a custom essay sample on How Would You Enhance the Community or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I am helping these girls shape themselves for the future even if they don’t know it yet. For an hour and fifteen minutes a week, I teach them lessons that apply to life. When all the flipping and spinning of gymnastics is so new, it can be scary. It can also be fun. Either way, I’m there for each gymnast, regardless of their mental and physical fears protecting my students and preparing them for the next step. In a sport that is based around falling, they can learn to be aware of their surroundings and what to do when they fail. These are lessons they take with them throughout their lives. I work with these girls and when they think they’re simply learning fundamentals, they’re also creating their character. Untimely my coaching of these five-year-olds strongly affected my own personal growth and theirs as well.

Free Essays on Midevil

We know very little of the first several hundred years of the Anglo-Saxon, or "English", era, primarily because the invaders were an illiterate people. In this paper I will discuss their warband history and why their lives were full of battles and great stories. Our earliest records of them are little more than highly inventive lists of rulers. We know that they established separate kingdoms, the Saxons settling in the south and west, the Angles in the east and north, and the Jutes on the Isle of Wight and the mainland opposite. They probably thought of themselves as separate peoples, but they shared a common language and similar customs. Today we know that the Anglo-Saxons set the foundations on which the English nation developed. In spite of continual internal warfare, they built upon those foundations and developed a high degree of civilization. When the Anglo-Saxons arrived in Britain in the 5th and 6th centuries, they found that most of the towns built by the Romans had fallen into ruins. The early Anglo-Saxons lived in small settlements consisting of just two or three families and a few buildings. Later, settlements grew into villages and small towns. Anglo-Saxon culture is not much different from society today. Thanes were punished for being disloyal, just as there are consequences for breaking laws. They also had religion in their lives, which is even more apparent today. Their focus in life was to gain fame from their bravery, just as every young child today wants to be famous. The Anglo-Saxons laid foundations that have been built upon over time and are now edifices. An Anglo-Saxons life usually based itself around a ruler and their religion. That’s why religion and war were such big parts of their history. To understand their thoughts on warfare one must understand there views on life. In Beowulf, Burton Raffel portrays many aspects of Anglo-Saxon lifestyle, especially the importance of weaponry, women's r... Free Essays on Midevil Free Essays on Midevil We know very little of the first several hundred years of the Anglo-Saxon, or "English", era, primarily because the invaders were an illiterate people. In this paper I will discuss their warband history and why their lives were full of battles and great stories. Our earliest records of them are little more than highly inventive lists of rulers. We know that they established separate kingdoms, the Saxons settling in the south and west, the Angles in the east and north, and the Jutes on the Isle of Wight and the mainland opposite. They probably thought of themselves as separate peoples, but they shared a common language and similar customs. Today we know that the Anglo-Saxons set the foundations on which the English nation developed. In spite of continual internal warfare, they built upon those foundations and developed a high degree of civilization. When the Anglo-Saxons arrived in Britain in the 5th and 6th centuries, they found that most of the towns built by the Romans had fallen into ruins. The early Anglo-Saxons lived in small settlements consisting of just two or three families and a few buildings. Later, settlements grew into villages and small towns. Anglo-Saxon culture is not much different from society today. Thanes were punished for being disloyal, just as there are consequences for breaking laws. They also had religion in their lives, which is even more apparent today. Their focus in life was to gain fame from their bravery, just as every young child today wants to be famous. The Anglo-Saxons laid foundations that have been built upon over time and are now edifices. An Anglo-Saxons life usually based itself around a ruler and their religion. That’s why religion and war were such big parts of their history. To understand their thoughts on warfare one must understand there views on life. In Beowulf, Burton Raffel portrays many aspects of Anglo-Saxon lifestyle, especially the importance of weaponry, women's r... Free Essays on Midevil The Personality of War We know very little of the first several hundred years of the Anglo-Saxon, or "English", era, primarily because the invaders were an illiterate people. In this paper I will discuss their warband history and why their lives were full of battles and great stories. Our earliest records of them are little more than highly inventive lists of rulers. We know that they established separate kingdoms, the Saxons settling in the south and west, the Angles in the east and north, and the Jutes on the Isle of Wight and the mainland opposite. They probably thought of themselves as separate peoples, but they shared a common language and similar customs. Today we know that the Anglo-Saxons set the foundations on which the English nation developed. In spite of continual internal warfare, they built upon those foundations and developed a high degree of civilization. When the Anglo-Saxons arrived in Britain in the 5th and 6th centuries, they found that most of the towns built by the Romans had fallen into ruins. The early Anglo-Saxons lived in small settlements consisting of just two or three families and a few buildings. Later, settlements grew into villages and small towns. Anglo-Saxon culture is not much different from society today. Thanes were punished for being disloyal, just as there are consequences for breaking laws. They also had religion in their lives, which is even more apparent today. Their focus in life was to gain fame from their bravery, just as every young child today wants to be famous. The Anglo-Saxons laid foundations that have been built upon over time and are now edifices. An Anglo-Saxons life usually based itself around a ruler and their religion. That’s why religion and war were such big parts of their history. To understand their thoughts on warfare one must understand there views on life. In Beowulf, Burton Raffel portrays many aspects of Anglo-Saxon lifestyle, especially the import...

Child Obesity Essay Example | Topics and Well Written Essays - 1250 words

Child Obesity - Essay Example Child obesity has become an epidemic extending past the United States’ borders into many other countries, particularly those with developed economies. The condition is usually caused by consuming foods rich in fats and calories, lack of exercise, genetic susceptibility, and few instances of genetic factors, medications, or illnesses. The proposed solutions for reducing childhood obesity discussed in this research paper are dieting and physical exercises. Dieting, or good nutrition, involves not only eating the recommended number of servings from all food groups, but also parents teaching children about healthy foods and ensuring the children practice what they are taught. By taking in a balanced diet, children will limit consumption of foods that contain high amounts of fats and hence reduce the likelihood of being obese. Physical exercises will result into burning of calories and hence reduce the amounts of excess fats stored in the body. If unchecked, the number of overweigh t children and adults will increase tremendously in the world. Consequently, many children growing into adulthood will be exposed to risks of developing hypertension, respiratory ailments, orthopedic problems, depression and type 2 diabetes. Type 2 diabetes is the most common form of diabetes and accounts for more than 80% of all cases of diabetes in the US (Mokdad et al. 78). Its cause is mainly attributed to obesity. If childhood obesity is not adequately, many children and adolescents worldwide will suffer from obesity-related complications. Overweight children have a 70 percent chance of becoming overweight or obese as they grow into adolescent and eventually adults. This value rises to 80 percent if either one or both parents are overweight or obese. Obesity in middle or old age increases the risks of diabetes, hypertension, and general poor health, hence, it is important that it is addressed at infantile or juvenile level. Solutions to Child Obesity One of the most effective w ays of reducing obesity among all age groups is physical activities and healthy eating. By engaging in physical exercise, children will be able to eliminate excess fats in the body as they are burned through the process producing energy. Researchers have found a large correlation between physical inactivity and obesity among children. Besides, children who are physically inactive have a high likelihood of being inactive as adults, implying that persons who suffer from obesity as children may continue to be obese even as adults. Failure to engage in physical exercise leaves unused carbohydrates in the body which is subsequently converted to fats and stored in the body. The excess fats accumulate in the body and eventually lead to obesity. Children fail to exercise due to a number of reasons. Most of them spend their free time watching television, playing video games or using computers. While these activities may improve cognitive abilities of the children, they also result into non-a ctivity resulting into accumulation of fats in the body and consequently leading to obesity. Children must be encouraged to partake in physical activity at an early age to reduce their chances of being obese. On the other hand, through healthy eating, a child is able to balance the intake of various minerals in the body. Basically, healthy

Case analysis Assignment Example | Topics and Well Written Essays - 1750 words

Case analysis - Assignment Example The data entered at this stage include prescription, drug, customer, payment as well as insurance. The system then performs drug utilization review against previous customer history to determine drug appropriateness of the drug as well as to avoid causing any harm. In case of any problem, the system comes to a stop until reviewed by a pharmacist. The next stage in the fulfillment process is insurance check. The process of insurance check comes in after drug utilization review. The system performs insurance check, after any hard stop had been reviewed, to determine the payor. Following successful insurance check, the script goes to the production section. Under the production section, the required drugs for the script are counted by a certified pharmacy technician. Next the drugs are verified by a pharmacist to ascertain that the script has the right drugs, right quantities and the contained information is correct. After quality assurance, scripts are sealed in a bag and arranged in alphabetical order at the pick-up section, for customers to collect. The purpose and objective of CVS is to promote the health of customers by providing quality drugs according to the documented prescription in a timely manner. The purpose is derived from the organizational goals forming the basis of the sponsored research to identify problems and recommend possible changes and solutions to them. The problems identified in all five sections include unmanned drop off window, ineligible drop off and drug utilization review hard stop. Other problems included insurance check errors, insufficient inventory for filling the script during production stage as well as unpleasant customer surprises like unauthorized refills and unprocessed scripts forcing customers to walk away with a bad impression having lacked medicine. Waiting time at the pickup section was also

Gary Kelly CEO of Southwest Airlines Research Paper

Gary Kelly CEO of Southwest Airlines - Research Paper Example He has a background as an accountant (Fitzpatrick). He has proven himself throughout the years to be both a steady leader and a confident innovator. The airline industry is extremely competitive and profit margins are at the mercy of a number of factors beyond the control of even the most activist CEO. He is routinely called one of the best CEOs in the United States (McCann). His personal background is somewhat instructive. A story is told of him wanting to be an oceanographer as a young man, but then moving to Texas to play football in university. It was a bad season and he moved on to try something else: accountancy (Fitzpatrick). Throughout his life he is quick to size up errors and shift focus when things are not working out. There are few better qualities in the leader of a large business. In a sense Kelly comes to work in the shadow of the man who built Southwest Airlines, Herb Kelleher, but he has distinguished himself from the founder in a number of ways. While most other air lines were seeking to charge customers for every pretzel, Kelly saw an opportunity. People thought he was crazy, but he decided to respect customers. He saw the market going one way, and he understood instinctively that space was opening for Southwest to seize. He refused to charge customers for baggage, and the company quickly shot to profitability. A recent article quoted Kelleher on his successor. "To be an excellent leader, you have to be a superb follower," Kelleher said. "Gary has provided great leadership. We transitioned for three years, and then he took over everything that I normally did. I'm very, very pleased and proud of his accomplishments" (LA Times). Being adaptable has helped Kelly and Southwest succeed in a way that few airlines have done in this day and age. Not only has he expanded Southwest's market, but he has become something of a legend. A story that business reporters like to quote goes as follows: When Hurricane Katrina devastated New Orleans— Southw est Airline’s largest hub—the company’s service to the city dramatically dropped from 57 flights a day to just two. Â  But while the City of New Orleans was forced to lay off workers, Southwest was able to offer the option of relocation to all of its 250 New Orleans employees (McCann). For many other companies this would have been devastating, but for Kelly it was an opportunity. It is clear that his leadership style owes a great deal to seeing opportunity where others see disaster. He isn't afraid to pursue risky projects, but knows that customers come first. Recent problems with Southwest aircraft have given Kelly a chance to shine in front of the national media. In early April, a Southwest plane suffered from a tear in its fuselage. This attracted a great deal of attention and lead a number of news broadcasts. Kelly had a choice with this situation. He could have said that the problem was just a fluke, a once-in-a-lifetime structural defect. That would have been the easy thing to do. But instead he chose to show what kind of leader he is. He ordered the fleet grounded for inspection (Martin, et al). Kelly understood that branding and marketing are important, but that when it comes to basic issues of safety, airlines cannot afford to skimp. Recovering from the negative attention can only be done by showing that Southwest has a safety climate with a real abundance-of-caution philosophy. His actions were widely heralded, even if they were expensive and

Benefits of Technological Innovation in Business

Benefits of Technological Innovation in Business 1.0 INTRODUCTION Advances in information systems and technology (IS/IT) are re1garded as major sources of improvement in the competitive position of firms and industries (Mitropoulos and Tatum, 2000). However, the benefits from technological advances depend on the extent to which these technologies are utilized. Indeed, information is becoming critically important in achieving strategic competitive advantage, particularly in todays competitive environment (Claudia, 2005). This proclamation has led organizations to adopt the most advanced enterprise technology to innovate for a change because organizations that maximize and leverage their information assets have a strategic advantage over their competitors (Claudia, 2005). The ability to speed up making decisions, improving operations performance, managing customer profitability as well as increasing the level of control to management are the core benefits to be considered by decision makers when implementing IT/IS. The rapid emergence of enterprise systems has made applications such as enterprise resource technology (ERP) to be among the most popular technologies used in the industries. Despite its importance to decision makers and also researchers in discovering how the emergence of enterprise systems contributes to organizational performance, there is uncertainty about IT payoff and accountants involvement in determining business and information strategy of an organization. The typical judgmental by organizations on investments of IS/IT is always to battle competition by improving productivity, profitability and quality of operations. Hence, to understand the organizations decisions to innovate always remain as the critical topic of discussion among IS/IT scholars particularly when it relates to the perceptions of accountants as the internal provider of information. Historically, organizational innovations were distinguished process from product innovations (Zmud, 1982; Robey, 1986; Swanson, 1994) and further differentiated between administrative and technological process innovations (Robey, 1986; Swanson 1994). Accountants play a significant role as the internal provider of information for business operations and for competitive positions in the market. Accountants are also described as the gatekeeper of the financial markets (Wallman, 1995). Without information expertise of accountants, businesses would not be able to evaluate their cost and profit position, gauge product or business unit performance or to plan for future financial success (Brecht and Martin, 1996). Traditionally, accountants were trapped on standard financial reporting or financial-related information and having historical orientation (Mia, 1993) to support management in making decisions. However, as information technologies grow more advanced and competitive pressure for innovation increased, the responsibility of accountants to furnish decision makers with valuable information in making intelligent decision becomes very crucial. Therefore, accountants must quickly response to this evolving information environment to mak e sure on the efficient business, information strategy and competitive positions in the industry Most of prior researches have extensively addressed and explained the phenomenon about IS/IT innovation (Rogers, 1983), the perspective of users acceptance of new technology (Davis, 1986) and its impact on organizational competitive advantage (Barney, 1991). Indeed, there are various literatures on IS/IT acceptance among researchers (Gallivan, 2001; Rogers, 2003; Swanson and Ramiller, 2004; Zhu, Kraemer and Xu, 2006) and IT-payoff (Brynjolfsson, 1996; Bharadwaj, Bharadwaj and Konsynski, 2000; Devaraj and Kohli, 2000). However, interdisciplinary research between two different schools of thought that discussed issues on information technology and accounting has been given less attention to date. Hence, this research is intended to discover, understand and explain the basis for enterprise systems innovation and accountants involvement in determining the information and business strategy of an organization. In this case, a grounded theory approach is adopted with the aim to explore the o pportunities for accountants to contribute on enterprise systems innovation that leads to the following research questions: What drives organizations innovate for the latest technology? How does it give impact on competitive position of an organization? 2.0 THE EVOLUTIONARY PROCESS OF ENTERPRISE SYSTEMS The evolution of enterprise systems began in the 1950s as inventory control systems (Yen, Chou and Chang, 2001), where the manufacturing systems main focus was to handle inventory control in order to replace the traditional inventory concept. Later, bookkeeping, invoicing and reordering have been introduced to support business operations and management (Yen et al., 2001). Material requirement planning (MRP) was then developed in the 1960s with an objective to translate the master production schedule into requirements of raw material planning and procurement. Subsequently, manufacturing resource planning (MRPII) has evolved into a more advanced system with the objective to optimize the production process and distribution management (Yen et al. 2001). It has been extended to include areas such as corporate finance, personnel management, engineering process and business process management. The robust development of MRP II has encouraged IT experts to develop more advanced technologies such as enterprise resource planning (ERP), supply-chain management (SCM) and customer relationship management (CRM) over some period of time to leverage information about strategic enterprise management, improving operations performance, managing customer profitability, human resource and supply chain information and improving direct/indirect business process (William and William, 2003). These technologies are more sophisticated and efficient in handling multiple business units such as sales and operations planning, inventory/materials management, manufacturing, purchasing, order processing, accounting and finance, human resources, customer relationship management, supply chain management and more. However, due to some limitations particularly in analytical decision-making, these systems could not facilitate the decision support function (Chou et al., 2005). In the 1990s, much adoption of IS/IT was focused on the enterprise systems. The benefits over decisions to adopt IS/IT are basically on cost reduction, transactional efficiency, internal process management, back and front end process automation and transactional status visibility. As businesses continue to use enterprise systems for a growing number of functions, they face the challenge of processing and analyzing huge amount of data into intelligent decision-making. Although current enterprise systems could integrate business transactions data for organizational planning, essentially, it would not support management particularly on analytical and decision support process. The changing of business requirements, new technologies and the software vendors development capabilities has enforced the enterprise applications continue to emerge. The emergence of Business Intelligence (BI) tools in the early 2000s, where its main function is to extract valuable information from existing enterp rise systems, is anticipated to improve organizational performance and competitive advantage (Davis, 2002) and with its capability in conveying intelligent decisions for decision makers (Buytendijk, 2001; Golfareelli and Cella, 2004). Hence, the relevant and suitability of enterprise systems innovation towards competitive position of a firm remain favourable topics of discussion between scholars as it reflects IT-payoff or return on investment of an organization. 3.0 PRIOR RESEARCH The literature provides different definitions of innovations: Rogers (1976) defines innovation as an idea, practice or object perceived as new by an individual or other relevant unit of adoption which is communicated through certain channels over time among the members of a social system. Tornatzky and Klein (1982) define it as an idea, practice or material artifact perceived to be new by the relevant unit of adoption. Swanson (1994) defines information system innovation as innovation in the organizational application of digital computer and communications technologies. Swanson (1994) added that organizational innovation refers to the adoption of an idea or behavior that is new to the organization that is adopting it (Daft, 1978). It is further defined as the first or early use of an idea by one set of organizations with similar goals (Becker and Whisler, 1967, quoted by Daft, 1978). Meanwhile, in the year 2000s scholars have defined information system innovation as: Gordon and Tarafdar (2007) describe that innovation process comprised of three broad stages: initiation, development and implementation (Damanpour, 1991; Utterback, 1971; Zmud, 1982). Initiation involves activities leading to an organizations decision to adopt or attempt to adopt an innovation. Motivation could be poor financial or operational performance (Kanter, 1982; Tushman and OReilly, 1997), internal self-criticism combined with a strategic focus on proactive business innovation (Nonaka, 1988; Tushman and Nadler, 1986). Development involves design and development of product and process innovations planned in the initiation stage. This stage has activities such as idea generation and problem solving (Tushman and OReilly, 1997), rapid information process and fast decision making (Eisenhardt and Tabrizi, 1995), new information is acquired from competitors (Tushman and OReilly, 1997) and customers (Drucker, 1998) and connected with existing knowledge (Galbraith, 1982) to create new product/processes. Implementation involves activities surrounding the adoption and assimilation of innovations designed and developed during the ‘development stage. Process and product redesign leads to changes in different processes and control systems (Davenport, 1993), effective and reasonably strict control systems are required for efficiently accomplishing the administration and co-ordination activities necessary for implementation of the innovation (Galbraith, 1982). Innovating with IT, according to Swanson and Ramiller (2004), is a journey that involves four core processes: comprehension, adoption, implementation, and assimilation. First, organizations collect and interpret information from their environments about the existence and basic idea of an IT innovation. Second, this comprehension effort informs organizations decisions on whether to adopt the innovation, plus the articulation of supporting rationales. Third, where adoption is actually pursued, the innovation is deployed—hardware and software are installed, business processes are changed, users are trained, and so on. Fourth, in due course the innovation becomes assimilated into the routines of organizational work systems. Wang and Ramiller (2009) further define IT innovation as an information technology perceived as new by the adopting organization (Rogers 2003; Swanson 1994). Their perspective on innovation is oriented towards adopters and organizations innovate with IT by appl ying new IT to their business processes. Therefore, in this research, enterprise systems innovation could be defined as enterprise systems that comprised an integrated planning and resource management system that coordinates information across all enterprise functions (Bendoly et al, 2008) and the capability of the systems to provide valuable information for managements in determining the business and information strategy of an organization. In recent years, there are a number of researches that examine the organizational adoption of IS/IT, IT payoff and its impact on organizational performance. IT adoption contributes to various competing models that have been tested in several industries (either services or non-services) and are different in terms of methodological approach, conceptual models and constructs, such as a research model on user acceptance of citation database interface (Lin et.al, 2009), mobile wireless (Kim et.al, 2009; Qi et.al, 2009), internet banking (Lee, 2009a), online trading (Lee, 2009b) and more. Indeed, there are various literatures on IT adoption and acceptance among researchers (Gallivan, 2001; Rogers, 2003; Swanson et.al, 2004; Zhu, Kraemer and Xu, 2006, Qi et al, 2009; Kim and Garrison, 2009) and IT-payoff (Brynjolfsson, 1996; Bharadwaj et. al, 2000; Devaraj et. al, 2000). Within this broad area of investigation, there are several streams of research. One stream of research focuses on individ ual acceptance of technology by using behavioural intention as a dependent variable (e.g Davis et.al, 1989; Bhattacherjee, 2001; Bhacttacherjee and Premkumar, 2004; Zhu et.al, 2006). The other streams have focused on implementation success at the organizational levels (Grover, 1998; Karahanna et.al, 1999) and task technology fit (Goodhue and Thompson, 1995). However, due to the nature of the research designs employed, these streams of research have not attributed the effect of usefulness of information from enterprise systems innovation and its impact on organizational performance. Furthermore, scholars have documented many studies that examine the relationship between investments in technology and its payoff in terms of enhanced organizational performance (Brynjolfsson and Yang, 1996; Kohli and Devaraj, 2003). There is evidence that there are significant differences among studies in terms of the level of analyses, methodologies employed, variables and contexts examined. Many economic studies (Roach, 1987; Morrision and Berndt, 1991) observed a negative relationship between technology-related variables and performance. At the industry level, the results were mixed with some studies documenting a positive impact of technological investment (Kelley, 1994; Siegel and Griliches, 1992) while other studies by Berdnt and Morrison (1995) and Koski (1999) detect no significant advantage to IT investment. At a more detailed organizational level, Diewert and Smith (1994), Hitt and Brynjolfsson (1995) and Dewan and Min (1997) present results indicating a positive relations hip between technology and performance. In this research, information use is tightly related to the technology that provides access to such information. The limitations of the enterprise systems as well as resource constraints on managerial time devoted to information search such as accessing, understanding, transforming and consolidating the information would give the impact on how effectively information use can be converted into strategic results (Bendoly and Cotteleer, 2008). Indeed, IS/IT research concerned with how to design more useful IS for organization (Legris, Ingham and Collerette, 2003; Elbeltagi, 2005; Jeyaraj, Rottman and Lacity, 2006). However, a useful IS/IT is not one that is simply used by individuals or organizations or the one that possesses specific desirable characteristics (such as output information quality, functionality or interface structure). Rather a useful IS/IT is one which can and does support collective action through the nature of the relationship between technological attributes, individ ual users and organizationally situated tasks (Diez and McIntosh, 2008). Consequently, many prior researchers have struggled to show the direct impact of IT with other disciplines such as accounting on organizational performance. However, several recent studies have shown that the fit between accounting and IT has significant impact on performance (Chan et al, 1991; Cragg et al, 2002) where firms that consider their IT strategy with business strategy perform better than those who do not. Raymond et al (1995) found that firms that align their organizational structure and IT structure also perform better than firms that do not. In another study, Bergeron et al. (2001) found that fit between strategic orientation, organizational structure, and strategic IT management had an impact on firm performance. The issues of matching information requirements and enterprise systems capabilities and also the impact of this matching on performance are important questions which are part of a general debate in accounting information system field (e.g. Galbraith, 1973; Tush man and Nadler, 1978; Van de Ven and Drazin, 1985). Accountants are the internal providers of information to decision makers and accountants must adapt to the competitive pressure and increase their ability to leverage information assets in order to contribute for more effectively to managerial decision making. Therefore, as IS/IT grows more advanced, accountants must react quickly to the changes and need to create and apply non-financial information to achieve organizational performance. Hence, this research will discover the impact of usefulness of information through enterprise system innovation and to investigate the accountants involvement in determining the information strategy of an organization. 4.0 RESEARCH METHODOLOGY The classification of this research is mainly a grounded theory approach as it seeks to understand and explain social phenomenon related to the involvements of accountants on enterprise system innovations in determining the business and information strategy of an organization. This research is not to predict as used by positivists or just to have a subjective explanation or interpretation, but this research is expected to come out with unique explanations that constitute to the theory building and/or to come out with a variation of existing theories for modification to be able to fit into the context of the phenomenon of interest. In order to discover the ontological and epistemological aspects of the social inquiry, the method used in this research is important to be realized. In this study, the epistemology adopted is interpretivism and the qualitative research methodology is used to generate explanations on the phenomenon under study. Grounded theory was first developed by Glaser and Strauss (1967) and could be best defined as a qualitative research method that uses a systematic set of procedures to develop and inductively derive grounded theory about a phenomenon (Strauss Corbin, 1990). In such a way, grounded theory is suggested to be inductive rather than deductive. Basically, the purpose of grounded theory is to organize many ideas from analysis of the data (Strauss, 1967) and to build a theory that is faithful to and justified the area under study (Strauss and Corbin, 1990). The theory developed is not necessarily intended to stand-alone but could be related to existing theories within a field and therefore it will strengthen the current understandings of the phenomena in question. Strauss (1967) summarized grounded theory procedures as the systematic analysis of documents, interview notes or field notes by continually coding and comparing data that produced a well-constructed theory. Hence, Strauss and Corb in (1994) noted that the major difference between this methodology and other approaches to qualitative research was its emphasis upon theory development. Although the collaboration works between Glaser and Strauss have contributed to the development of grounded theory, they show some differences on the epistemological aspects between them (Glaser, 1978, 1992; Strauss, 1987; Strauss Corbin, 1990), which have resulted in the ‘Straussian and ‘Glaserian models (Stern, 1994). The Glaserian approach on qualitative data analysis was said to have the preconceptions or positive perspective on doing grounded theory while Straussian approach has a realistic epistemology into empirical inquiry through grounded theory. Furthermore, Glaserian beliefs were to be more positivism about the objective and external reality, while Straussian beliefs were based on the assumption of having an unbiased position in collecting data and use certain technical procedures to ensure the participants express their own perception (Glaser, 1992; Strauss Corbin, 1990). Based on these two beliefs of grounded theory, the author has chosen Straussian approac h as the qualitative data analysis method in her research due to the following reasons: i) this research did not use comparative methods in the development and understanding of grounded theory as introduced by Glaser (2001); ii) to construct a theory by looking at the perceptions of the participants, analysis of the data and to understand what they tell or the participants realities; iii) Strauss views on human beings as the active agents in their lives and brought notions for human agency, emergent processes, social and subjective meanings, problem-solving and the open-ended study of action to grounded theory (Charmaz, 2007). Moreover, qualitative approach adopted in this research also seeks answers to a question, uncovers social behavior, and understands the interaction between organizations and technology that produces findings which are not determined in advance. Qualitative enquiry examines data which are narrative and non-numeric that emphasize on the qualities of entities, on process and meanings that are not experimentally examined or measured in terms of quantity, amount, intensity or frequency (Denzin and Lincoln, 2005). Cassel and Symon (2004) cited that qualitative research is used when researchers would like to understand a circumstance in terms of how and why it occurs. The aim of qualitative methodology is to described and analyze the culture and behavior of humans and their groups from the point of view of those being studied and to collect and analyze data which is uncountable (Cassell and Symon, 2004). In this research, enterprise systems innovation is an emerging issue in the business en vironment. The unique characteristics of the system, for example, a system for data analysis and reporting that provides managers with better analytical and reporting functions which enable them to make intelligent decisions for strategic positioning should be discovered. In view of the above, interpretive research has gained increasing acceptance in the information technology research (Sahay, 1997; Klein and Myers, 1999) as it focuses on producing an understanding of the context of the information systems and the process whereby the information systems influence and is influenced by the context (Walsham, 1993). Therefore, the rationale for choosing the qualitative methodology and grounded theory approach in this research is again reflected to the purpose of the study. 5.0 DATA AND METHOD In this research, grounded theory was developed through data obtained from case studies, involving two private sector companies in Klang Valley, Malaysia. The selection of companies were based on recent technologies adopted in the organizations such as SAP systems and these companies were classified as among the active users of the enterprise application systems. The purpose of using case study as a method of data collection is because the researcher would like to achieve deeper understanding on the process within and outside of the context. According to Yin (1994), data collection for case study may come in a variety of sources for examples documents, archival records, interviews, direct observation, participant-observation and physical artefacts and in-depth interviews are the most important source of case study information (Yin, 1994). The strength of an interview is that it focuses directly on the topic to be discovered (i.e the enterprise systems innovation and accountants invol vement in determining the business and information strategy of an organization, as opposed to survey method). Glaser (2001) stated that grounded theory is mainly used for qualitative research. However, when combining methods like grounded theory and case study as data collection method, the utmost care must be exercised to ensure that the norms of case study research do not distort true emergence for theory generation (Glaser, 1998). For example, Yin (1994) stated that theory development prior to the collection of any case study data is an essential step in doing case studies. Based on the statement addressed by Yin (1994), it contravenes from the principle of grounded theory whereby data collection and analysis as a procedure on theory development. Therefore, when combining grounded theory and case study as a way of collecting data, the methodology driving the investigation should be clearly specified. In view of the above, grounded theory was used as an overall methodology to study data obtained from case studies and to drive data acquisition activities within the case study. Indeed, the reasons for using the grounded theory approach were consistent with the three main reasons suggested by Benbasat (1987) for using a case study strategy in information systems research as follows: i) The research can study information systems in a natural setting, learn the state of the art, and generate theories from practice; ii) The researcher can answer the questions that lead to an understanding of the nature and complexity of the processes taking place; and iii) It is an appropriate way to research a previously little studied area. For these reasons, seeking to generate theory grounded in case study data was a particularly appropriate strategy in this research. Table 1 provides some detailed information about the cases. The interviews were held with Chief Financial Officer, Chief Technology Officer, Finance Manager, Accountants and Information Technology Officer. Interviewees were selected to ensure both varieties across disciplines and consistency across cases. They were also selected on the basis that each had an important role with respect to enterprise systems innovations and accountants involvement in making the implementation a success. Meanwhile, the sampling technique used in this research was purposeful sampling. Patton (1990) stated that a qualitative inquiry typically focuses in depth on relatively small samples and uses purposeful sampling, as opposed to quantitative methods that typically depend on larger samples selected randomly. Patton (1990) added that the logic and power of purposeful sampling, is that one can learn a great deal about issues of central importance to the purpose of the research. The unit of analysis in this research is the organizations and holistic (according to Yin 1994, holistic is a single unit of analysis). The selection of organizations as unit of analysis instead of individuals, dyads or groups is to ensure that the answers to research question will be achieved. In this research, literal replication and multiple cases with holistic design were used to allow for more generalizability and transferability rather than the single case design. The reason of selecting literal replication was due to the researchers wishes to obtain as much information as possible in investigating the phenomenon of enterprise systems innovations and the accountants involvement in determining the business and information strategy of an organization until no new information emerges. The appropriate sample size for qualitative research was answered by ‘theoretical saturation (Glaser Strauss, 1967; Strauss Corbin, 1998). Theoretical saturation, according to Glaser Strauss (1967) and Strauss Corbin (1998), occurs when no new or relevant data seems to emerge regarding a category where the category is well developed in terms of its properties and dimensions demonstrating variation and the relationships among categories are well established and validated (Strauss Corbin, 1998). A schedule of interviewees is provided in Table II. In total, six interviews were undertaken. The interviews lasted about fourty five minutes to an hour on an average. Each interview was preceded by a brief explanation on the purpose of the research and the broad area of interest. The key instruments that were used for collecting evidence were open-ended questions and were asked in a naturalistic manner. These were designed to draw participants interpretations of their day to day actions as they affected and were affected by their perceptions on enterprise systems innovations and the accountants involvement in ensuring the business and information strategy of an organization. With the consent from the interviewees, all interviews were tape-recorded. Tape recording helps to prevent the researcher from being too occupied writing notes during the interview so that the researcher could concentrate on the issues discussed (Yin, 1994). Short notes during the interviews were taken and six i nterviews were transcribed. Table I: Company Profiles Table II: Interviewee Details 6.0 DATA ANALYSIS Using Strauss and Corbins (1990) approach, data was analyzed through various stages of coding to produce an ordered data set which was integrated into a theory. The process of deriving the categories from the interviews was driven by the criteria of open, axial and selective coding (Strauss and Corbin, 1990). Open coding is the early conceptual names assigned to data fragments (Lockee, 2001) and is the process of selecting and naming categories from the analysis of the data. This initial stage of data acquisition would describe the overall features of the phenomenon under study. In this research, the categories emerged from the open coding of interview were identified mostly through line by line analysis. Variables involved in the phenomenon were then identified, labeled and categorized in an outline form so that the researcher could see and understand the processes. To ensure the internal consistency, the emerging categories were compared between interviewees and notes being taken. The next step of coding process is axial coding. According to Strauss and Corbin (1990), axial coding is the process that relates the categories to subcategories. In axial coding, data were put together in new ways and this was achieved by utilizing a coding paradigm (i.e. a system of coding that seeks to identify causal relationships between categories). The aim of the coding paradigm is to make explicit connections between categories and sub-categories. This process is often referred to as the ‘paradigm model and involves explaining and understanding relationships between categories in order to understand the phenomenon to which they relate (Strauss and Corbin, 1990). The final procedure was the process of selective coding. Selective coding involves the process of selecting and identify Benefits of Technological Innovation in Business Benefits of Technological Innovation in Business 1.0 INTRODUCTION Advances in information systems and technology (IS/IT) are re1garded as major sources of improvement in the competitive position of firms and industries (Mitropoulos and Tatum, 2000). However, the benefits from technological advances depend on the extent to which these technologies are utilized. Indeed, information is becoming critically important in achieving strategic competitive advantage, particularly in todays competitive environment (Claudia, 2005). This proclamation has led organizations to adopt the most advanced enterprise technology to innovate for a change because organizations that maximize and leverage their information assets have a strategic advantage over their competitors (Claudia, 2005). The ability to speed up making decisions, improving operations performance, managing customer profitability as well as increasing the level of control to management are the core benefits to be considered by decision makers when implementing IT/IS. The rapid emergence of enterprise systems has made applications such as enterprise resource technology (ERP) to be among the most popular technologies used in the industries. Despite its importance to decision makers and also researchers in discovering how the emergence of enterprise systems contributes to organizational performance, there is uncertainty about IT payoff and accountants involvement in determining business and information strategy of an organization. The typical judgmental by organizations on investments of IS/IT is always to battle competition by improving productivity, profitability and quality of operations. Hence, to understand the organizations decisions to innovate always remain as the critical topic of discussion among IS/IT scholars particularly when it relates to the perceptions of accountants as the internal provider of information. Historically, organizational innovations were distinguished process from product innovations (Zmud, 1982; Robey, 1986; Swanson, 1994) and further differentiated between administrative and technological process innovations (Robey, 1986; Swanson 1994). Accountants play a significant role as the internal provider of information for business operations and for competitive positions in the market. Accountants are also described as the gatekeeper of the financial markets (Wallman, 1995). Without information expertise of accountants, businesses would not be able to evaluate their cost and profit position, gauge product or business unit performance or to plan for future financial success (Brecht and Martin, 1996). Traditionally, accountants were trapped on standard financial reporting or financial-related information and having historical orientation (Mia, 1993) to support management in making decisions. However, as information technologies grow more advanced and competitive pressure for innovation increased, the responsibility of accountants to furnish decision makers with valuable information in making intelligent decision becomes very crucial. Therefore, accountants must quickly response to this evolving information environment to mak e sure on the efficient business, information strategy and competitive positions in the industry Most of prior researches have extensively addressed and explained the phenomenon about IS/IT innovation (Rogers, 1983), the perspective of users acceptance of new technology (Davis, 1986) and its impact on organizational competitive advantage (Barney, 1991). Indeed, there are various literatures on IS/IT acceptance among researchers (Gallivan, 2001; Rogers, 2003; Swanson and Ramiller, 2004; Zhu, Kraemer and Xu, 2006) and IT-payoff (Brynjolfsson, 1996; Bharadwaj, Bharadwaj and Konsynski, 2000; Devaraj and Kohli, 2000). However, interdisciplinary research between two different schools of thought that discussed issues on information technology and accounting has been given less attention to date. Hence, this research is intended to discover, understand and explain the basis for enterprise systems innovation and accountants involvement in determining the information and business strategy of an organization. In this case, a grounded theory approach is adopted with the aim to explore the o pportunities for accountants to contribute on enterprise systems innovation that leads to the following research questions: What drives organizations innovate for the latest technology? How does it give impact on competitive position of an organization? 2.0 THE EVOLUTIONARY PROCESS OF ENTERPRISE SYSTEMS The evolution of enterprise systems began in the 1950s as inventory control systems (Yen, Chou and Chang, 2001), where the manufacturing systems main focus was to handle inventory control in order to replace the traditional inventory concept. Later, bookkeeping, invoicing and reordering have been introduced to support business operations and management (Yen et al., 2001). Material requirement planning (MRP) was then developed in the 1960s with an objective to translate the master production schedule into requirements of raw material planning and procurement. Subsequently, manufacturing resource planning (MRPII) has evolved into a more advanced system with the objective to optimize the production process and distribution management (Yen et al. 2001). It has been extended to include areas such as corporate finance, personnel management, engineering process and business process management. The robust development of MRP II has encouraged IT experts to develop more advanced technologies such as enterprise resource planning (ERP), supply-chain management (SCM) and customer relationship management (CRM) over some period of time to leverage information about strategic enterprise management, improving operations performance, managing customer profitability, human resource and supply chain information and improving direct/indirect business process (William and William, 2003). These technologies are more sophisticated and efficient in handling multiple business units such as sales and operations planning, inventory/materials management, manufacturing, purchasing, order processing, accounting and finance, human resources, customer relationship management, supply chain management and more. However, due to some limitations particularly in analytical decision-making, these systems could not facilitate the decision support function (Chou et al., 2005). In the 1990s, much adoption of IS/IT was focused on the enterprise systems. The benefits over decisions to adopt IS/IT are basically on cost reduction, transactional efficiency, internal process management, back and front end process automation and transactional status visibility. As businesses continue to use enterprise systems for a growing number of functions, they face the challenge of processing and analyzing huge amount of data into intelligent decision-making. Although current enterprise systems could integrate business transactions data for organizational planning, essentially, it would not support management particularly on analytical and decision support process. The changing of business requirements, new technologies and the software vendors development capabilities has enforced the enterprise applications continue to emerge. The emergence of Business Intelligence (BI) tools in the early 2000s, where its main function is to extract valuable information from existing enterp rise systems, is anticipated to improve organizational performance and competitive advantage (Davis, 2002) and with its capability in conveying intelligent decisions for decision makers (Buytendijk, 2001; Golfareelli and Cella, 2004). Hence, the relevant and suitability of enterprise systems innovation towards competitive position of a firm remain favourable topics of discussion between scholars as it reflects IT-payoff or return on investment of an organization. 3.0 PRIOR RESEARCH The literature provides different definitions of innovations: Rogers (1976) defines innovation as an idea, practice or object perceived as new by an individual or other relevant unit of adoption which is communicated through certain channels over time among the members of a social system. Tornatzky and Klein (1982) define it as an idea, practice or material artifact perceived to be new by the relevant unit of adoption. Swanson (1994) defines information system innovation as innovation in the organizational application of digital computer and communications technologies. Swanson (1994) added that organizational innovation refers to the adoption of an idea or behavior that is new to the organization that is adopting it (Daft, 1978). It is further defined as the first or early use of an idea by one set of organizations with similar goals (Becker and Whisler, 1967, quoted by Daft, 1978). Meanwhile, in the year 2000s scholars have defined information system innovation as: Gordon and Tarafdar (2007) describe that innovation process comprised of three broad stages: initiation, development and implementation (Damanpour, 1991; Utterback, 1971; Zmud, 1982). Initiation involves activities leading to an organizations decision to adopt or attempt to adopt an innovation. Motivation could be poor financial or operational performance (Kanter, 1982; Tushman and OReilly, 1997), internal self-criticism combined with a strategic focus on proactive business innovation (Nonaka, 1988; Tushman and Nadler, 1986). Development involves design and development of product and process innovations planned in the initiation stage. This stage has activities such as idea generation and problem solving (Tushman and OReilly, 1997), rapid information process and fast decision making (Eisenhardt and Tabrizi, 1995), new information is acquired from competitors (Tushman and OReilly, 1997) and customers (Drucker, 1998) and connected with existing knowledge (Galbraith, 1982) to create new product/processes. Implementation involves activities surrounding the adoption and assimilation of innovations designed and developed during the ‘development stage. Process and product redesign leads to changes in different processes and control systems (Davenport, 1993), effective and reasonably strict control systems are required for efficiently accomplishing the administration and co-ordination activities necessary for implementation of the innovation (Galbraith, 1982). Innovating with IT, according to Swanson and Ramiller (2004), is a journey that involves four core processes: comprehension, adoption, implementation, and assimilation. First, organizations collect and interpret information from their environments about the existence and basic idea of an IT innovation. Second, this comprehension effort informs organizations decisions on whether to adopt the innovation, plus the articulation of supporting rationales. Third, where adoption is actually pursued, the innovation is deployed—hardware and software are installed, business processes are changed, users are trained, and so on. Fourth, in due course the innovation becomes assimilated into the routines of organizational work systems. Wang and Ramiller (2009) further define IT innovation as an information technology perceived as new by the adopting organization (Rogers 2003; Swanson 1994). Their perspective on innovation is oriented towards adopters and organizations innovate with IT by appl ying new IT to their business processes. Therefore, in this research, enterprise systems innovation could be defined as enterprise systems that comprised an integrated planning and resource management system that coordinates information across all enterprise functions (Bendoly et al, 2008) and the capability of the systems to provide valuable information for managements in determining the business and information strategy of an organization. In recent years, there are a number of researches that examine the organizational adoption of IS/IT, IT payoff and its impact on organizational performance. IT adoption contributes to various competing models that have been tested in several industries (either services or non-services) and are different in terms of methodological approach, conceptual models and constructs, such as a research model on user acceptance of citation database interface (Lin et.al, 2009), mobile wireless (Kim et.al, 2009; Qi et.al, 2009), internet banking (Lee, 2009a), online trading (Lee, 2009b) and more. Indeed, there are various literatures on IT adoption and acceptance among researchers (Gallivan, 2001; Rogers, 2003; Swanson et.al, 2004; Zhu, Kraemer and Xu, 2006, Qi et al, 2009; Kim and Garrison, 2009) and IT-payoff (Brynjolfsson, 1996; Bharadwaj et. al, 2000; Devaraj et. al, 2000). Within this broad area of investigation, there are several streams of research. One stream of research focuses on individ ual acceptance of technology by using behavioural intention as a dependent variable (e.g Davis et.al, 1989; Bhattacherjee, 2001; Bhacttacherjee and Premkumar, 2004; Zhu et.al, 2006). The other streams have focused on implementation success at the organizational levels (Grover, 1998; Karahanna et.al, 1999) and task technology fit (Goodhue and Thompson, 1995). However, due to the nature of the research designs employed, these streams of research have not attributed the effect of usefulness of information from enterprise systems innovation and its impact on organizational performance. Furthermore, scholars have documented many studies that examine the relationship between investments in technology and its payoff in terms of enhanced organizational performance (Brynjolfsson and Yang, 1996; Kohli and Devaraj, 2003). There is evidence that there are significant differences among studies in terms of the level of analyses, methodologies employed, variables and contexts examined. Many economic studies (Roach, 1987; Morrision and Berndt, 1991) observed a negative relationship between technology-related variables and performance. At the industry level, the results were mixed with some studies documenting a positive impact of technological investment (Kelley, 1994; Siegel and Griliches, 1992) while other studies by Berdnt and Morrison (1995) and Koski (1999) detect no significant advantage to IT investment. At a more detailed organizational level, Diewert and Smith (1994), Hitt and Brynjolfsson (1995) and Dewan and Min (1997) present results indicating a positive relations hip between technology and performance. In this research, information use is tightly related to the technology that provides access to such information. The limitations of the enterprise systems as well as resource constraints on managerial time devoted to information search such as accessing, understanding, transforming and consolidating the information would give the impact on how effectively information use can be converted into strategic results (Bendoly and Cotteleer, 2008). Indeed, IS/IT research concerned with how to design more useful IS for organization (Legris, Ingham and Collerette, 2003; Elbeltagi, 2005; Jeyaraj, Rottman and Lacity, 2006). However, a useful IS/IT is not one that is simply used by individuals or organizations or the one that possesses specific desirable characteristics (such as output information quality, functionality or interface structure). Rather a useful IS/IT is one which can and does support collective action through the nature of the relationship between technological attributes, individ ual users and organizationally situated tasks (Diez and McIntosh, 2008). Consequently, many prior researchers have struggled to show the direct impact of IT with other disciplines such as accounting on organizational performance. However, several recent studies have shown that the fit between accounting and IT has significant impact on performance (Chan et al, 1991; Cragg et al, 2002) where firms that consider their IT strategy with business strategy perform better than those who do not. Raymond et al (1995) found that firms that align their organizational structure and IT structure also perform better than firms that do not. In another study, Bergeron et al. (2001) found that fit between strategic orientation, organizational structure, and strategic IT management had an impact on firm performance. The issues of matching information requirements and enterprise systems capabilities and also the impact of this matching on performance are important questions which are part of a general debate in accounting information system field (e.g. Galbraith, 1973; Tush man and Nadler, 1978; Van de Ven and Drazin, 1985). Accountants are the internal providers of information to decision makers and accountants must adapt to the competitive pressure and increase their ability to leverage information assets in order to contribute for more effectively to managerial decision making. Therefore, as IS/IT grows more advanced, accountants must react quickly to the changes and need to create and apply non-financial information to achieve organizational performance. Hence, this research will discover the impact of usefulness of information through enterprise system innovation and to investigate the accountants involvement in determining the information strategy of an organization. 4.0 RESEARCH METHODOLOGY The classification of this research is mainly a grounded theory approach as it seeks to understand and explain social phenomenon related to the involvements of accountants on enterprise system innovations in determining the business and information strategy of an organization. This research is not to predict as used by positivists or just to have a subjective explanation or interpretation, but this research is expected to come out with unique explanations that constitute to the theory building and/or to come out with a variation of existing theories for modification to be able to fit into the context of the phenomenon of interest. In order to discover the ontological and epistemological aspects of the social inquiry, the method used in this research is important to be realized. In this study, the epistemology adopted is interpretivism and the qualitative research methodology is used to generate explanations on the phenomenon under study. Grounded theory was first developed by Glaser and Strauss (1967) and could be best defined as a qualitative research method that uses a systematic set of procedures to develop and inductively derive grounded theory about a phenomenon (Strauss Corbin, 1990). In such a way, grounded theory is suggested to be inductive rather than deductive. Basically, the purpose of grounded theory is to organize many ideas from analysis of the data (Strauss, 1967) and to build a theory that is faithful to and justified the area under study (Strauss and Corbin, 1990). The theory developed is not necessarily intended to stand-alone but could be related to existing theories within a field and therefore it will strengthen the current understandings of the phenomena in question. Strauss (1967) summarized grounded theory procedures as the systematic analysis of documents, interview notes or field notes by continually coding and comparing data that produced a well-constructed theory. Hence, Strauss and Corb in (1994) noted that the major difference between this methodology and other approaches to qualitative research was its emphasis upon theory development. Although the collaboration works between Glaser and Strauss have contributed to the development of grounded theory, they show some differences on the epistemological aspects between them (Glaser, 1978, 1992; Strauss, 1987; Strauss Corbin, 1990), which have resulted in the ‘Straussian and ‘Glaserian models (Stern, 1994). The Glaserian approach on qualitative data analysis was said to have the preconceptions or positive perspective on doing grounded theory while Straussian approach has a realistic epistemology into empirical inquiry through grounded theory. Furthermore, Glaserian beliefs were to be more positivism about the objective and external reality, while Straussian beliefs were based on the assumption of having an unbiased position in collecting data and use certain technical procedures to ensure the participants express their own perception (Glaser, 1992; Strauss Corbin, 1990). Based on these two beliefs of grounded theory, the author has chosen Straussian approac h as the qualitative data analysis method in her research due to the following reasons: i) this research did not use comparative methods in the development and understanding of grounded theory as introduced by Glaser (2001); ii) to construct a theory by looking at the perceptions of the participants, analysis of the data and to understand what they tell or the participants realities; iii) Strauss views on human beings as the active agents in their lives and brought notions for human agency, emergent processes, social and subjective meanings, problem-solving and the open-ended study of action to grounded theory (Charmaz, 2007). Moreover, qualitative approach adopted in this research also seeks answers to a question, uncovers social behavior, and understands the interaction between organizations and technology that produces findings which are not determined in advance. Qualitative enquiry examines data which are narrative and non-numeric that emphasize on the qualities of entities, on process and meanings that are not experimentally examined or measured in terms of quantity, amount, intensity or frequency (Denzin and Lincoln, 2005). Cassel and Symon (2004) cited that qualitative research is used when researchers would like to understand a circumstance in terms of how and why it occurs. The aim of qualitative methodology is to described and analyze the culture and behavior of humans and their groups from the point of view of those being studied and to collect and analyze data which is uncountable (Cassell and Symon, 2004). In this research, enterprise systems innovation is an emerging issue in the business en vironment. The unique characteristics of the system, for example, a system for data analysis and reporting that provides managers with better analytical and reporting functions which enable them to make intelligent decisions for strategic positioning should be discovered. In view of the above, interpretive research has gained increasing acceptance in the information technology research (Sahay, 1997; Klein and Myers, 1999) as it focuses on producing an understanding of the context of the information systems and the process whereby the information systems influence and is influenced by the context (Walsham, 1993). Therefore, the rationale for choosing the qualitative methodology and grounded theory approach in this research is again reflected to the purpose of the study. 5.0 DATA AND METHOD In this research, grounded theory was developed through data obtained from case studies, involving two private sector companies in Klang Valley, Malaysia. The selection of companies were based on recent technologies adopted in the organizations such as SAP systems and these companies were classified as among the active users of the enterprise application systems. The purpose of using case study as a method of data collection is because the researcher would like to achieve deeper understanding on the process within and outside of the context. According to Yin (1994), data collection for case study may come in a variety of sources for examples documents, archival records, interviews, direct observation, participant-observation and physical artefacts and in-depth interviews are the most important source of case study information (Yin, 1994). The strength of an interview is that it focuses directly on the topic to be discovered (i.e the enterprise systems innovation and accountants invol vement in determining the business and information strategy of an organization, as opposed to survey method). Glaser (2001) stated that grounded theory is mainly used for qualitative research. However, when combining methods like grounded theory and case study as data collection method, the utmost care must be exercised to ensure that the norms of case study research do not distort true emergence for theory generation (Glaser, 1998). For example, Yin (1994) stated that theory development prior to the collection of any case study data is an essential step in doing case studies. Based on the statement addressed by Yin (1994), it contravenes from the principle of grounded theory whereby data collection and analysis as a procedure on theory development. Therefore, when combining grounded theory and case study as a way of collecting data, the methodology driving the investigation should be clearly specified. In view of the above, grounded theory was used as an overall methodology to study data obtained from case studies and to drive data acquisition activities within the case study. Indeed, the reasons for using the grounded theory approach were consistent with the three main reasons suggested by Benbasat (1987) for using a case study strategy in information systems research as follows: i) The research can study information systems in a natural setting, learn the state of the art, and generate theories from practice; ii) The researcher can answer the questions that lead to an understanding of the nature and complexity of the processes taking place; and iii) It is an appropriate way to research a previously little studied area. For these reasons, seeking to generate theory grounded in case study data was a particularly appropriate strategy in this research. Table 1 provides some detailed information about the cases. The interviews were held with Chief Financial Officer, Chief Technology Officer, Finance Manager, Accountants and Information Technology Officer. Interviewees were selected to ensure both varieties across disciplines and consistency across cases. They were also selected on the basis that each had an important role with respect to enterprise systems innovations and accountants involvement in making the implementation a success. Meanwhile, the sampling technique used in this research was purposeful sampling. Patton (1990) stated that a qualitative inquiry typically focuses in depth on relatively small samples and uses purposeful sampling, as opposed to quantitative methods that typically depend on larger samples selected randomly. Patton (1990) added that the logic and power of purposeful sampling, is that one can learn a great deal about issues of central importance to the purpose of the research. The unit of analysis in this research is the organizations and holistic (according to Yin 1994, holistic is a single unit of analysis). The selection of organizations as unit of analysis instead of individuals, dyads or groups is to ensure that the answers to research question will be achieved. In this research, literal replication and multiple cases with holistic design were used to allow for more generalizability and transferability rather than the single case design. The reason of selecting literal replication was due to the researchers wishes to obtain as much information as possible in investigating the phenomenon of enterprise systems innovations and the accountants involvement in determining the business and information strategy of an organization until no new information emerges. The appropriate sample size for qualitative research was answered by ‘theoretical saturation (Glaser Strauss, 1967; Strauss Corbin, 1998). Theoretical saturation, according to Glaser Strauss (1967) and Strauss Corbin (1998), occurs when no new or relevant data seems to emerge regarding a category where the category is well developed in terms of its properties and dimensions demonstrating variation and the relationships among categories are well established and validated (Strauss Corbin, 1998). A schedule of interviewees is provided in Table II. In total, six interviews were undertaken. The interviews lasted about fourty five minutes to an hour on an average. Each interview was preceded by a brief explanation on the purpose of the research and the broad area of interest. The key instruments that were used for collecting evidence were open-ended questions and were asked in a naturalistic manner. These were designed to draw participants interpretations of their day to day actions as they affected and were affected by their perceptions on enterprise systems innovations and the accountants involvement in ensuring the business and information strategy of an organization. With the consent from the interviewees, all interviews were tape-recorded. Tape recording helps to prevent the researcher from being too occupied writing notes during the interview so that the researcher could concentrate on the issues discussed (Yin, 1994). Short notes during the interviews were taken and six i nterviews were transcribed. Table I: Company Profiles Table II: Interviewee Details 6.0 DATA ANALYSIS Using Strauss and Corbins (1990) approach, data was analyzed through various stages of coding to produce an ordered data set which was integrated into a theory. The process of deriving the categories from the interviews was driven by the criteria of open, axial and selective coding (Strauss and Corbin, 1990). Open coding is the early conceptual names assigned to data fragments (Lockee, 2001) and is the process of selecting and naming categories from the analysis of the data. This initial stage of data acquisition would describe the overall features of the phenomenon under study. In this research, the categories emerged from the open coding of interview were identified mostly through line by line analysis. Variables involved in the phenomenon were then identified, labeled and categorized in an outline form so that the researcher could see and understand the processes. To ensure the internal consistency, the emerging categories were compared between interviewees and notes being taken. The next step of coding process is axial coding. According to Strauss and Corbin (1990), axial coding is the process that relates the categories to subcategories. In axial coding, data were put together in new ways and this was achieved by utilizing a coding paradigm (i.e. a system of coding that seeks to identify causal relationships between categories). The aim of the coding paradigm is to make explicit connections between categories and sub-categories. This process is often referred to as the ‘paradigm model and involves explaining and understanding relationships between categories in order to understand the phenomenon to which they relate (Strauss and Corbin, 1990). The final procedure was the process of selective coding. Selective coding involves the process of selecting and identify